The pre-work behind better growth decisions.
PreeWorks helps consumer brands make smarter growth decisions before they spend the next dollar, chase the next opportunity, or build the next plan.
I'm Priscila “Pree” Silva, founder of PreeWorks and a former Fortune 50 Senior Director with 20 years of experience in strategy, insights, analytics and growth decision support.
I've helped some of the world's biggest brands turn customer understanding into better choices, stronger plans, and measurable growth. Now, I bring that same craft to ambitious consumer brands and SMB leaders who want to grow with more focus, confidence, and discipline.
Better decisions create better businesses.
Why PreeWorks
Most teams are busy executing today.
But the work that ensures success tomorrow happens earlier: understanding the customer, pressure-testing the strategy, clarifying where to invest, and building the capabilities to grow well.
That is the work brands usually wish they had done sooner.
That is the idea behind PreeWorks.
“Pree” is more than my nickname. It stands for that pre-work that helps brands make choices worth their investment.
What I Believe
- Growth comes from focus, not activity.
- Customer understanding is a strategic asset.
- Analytics, insights, and AI are tools, not outcomes.
- Resources should go where they create lasting value.
- The best time to do the right work is before the decision gets expensive.
Experience at a Glance
- 20 years at a Fortune 50 consumer goods company
- Senior Director in Analytics and Insights
- 80+ brands supported across 50+ countries
- $125M in incremental sales delivered with reduced headcount
- 50% improvement in new product launch success
- $100M marketing portfolio optimized
Now, I serve as a fractional growth, analytics, and insights advisor for consumer brands and SMB leaders.
Same craft. Sharper focus. Different stakes.
Work with me
Let's look at where sharper customer understanding, analytics, or growth strategy could help you make better decisions.